Services Provided
Product Design, UX/UI Design, User Testing, User Research, Wireframing, Prototyping
Overview
Ads Optimization is a new feature created by Sotrender's R&D team. The AI-based technology helps to optimize paid social media ad campaigns to generate the best possible results.
In order to bring it to life there was a need to create a completely new separate user flow with its own UX and UI. Being the only designer involved in this project I was in charge of the entire process and project's scope. From creating initial wireframes based on breadboard provided by the Product Manager. All the way to the final UI and creating a clickable prototype that was tested on real users.
Product Design
The process of creating final product design consisted of creating:
High fidelity wireframes,
Style guide
Color pallete and typography
Illustration library
3 iteration rounds of final UII designs
Filters and error screens
Clickable prototype
User testing
Post-test changes
Onboarding materials for the new users
In order to make this happen it was necessary to cooperate with variety of stakeholders. Apart from developers and product manager I had to be in touch with the R&D team responsible for the AI model to be sure that understanding the idea behind it, the design and user flow are aligned with what the product is about.
The goal for the UX was to make platform as simple as possible while giving the user all the necessary options. For example, we had to allow the end user to decide what exact parameters they will be able to include in the configuration. This created a completely new user story that we had to serve.
