Project's Scope
Re-branding, Web Design, User Testing, Sales & Marketing Design
Overview
Sotrender is one of the biggest Polish analytical platforms dedicated to tracking social media performance. After almost ten years on the market back in 2022 their brand and website started to fall behind to what's now considered a market standard.
I had the pleasure of becoming the one-person design army in charge of the full brand refreshment and what their new website currently looks like.
Project's Scope
Re-branding, Web Design, User Testing, Sales & Marketing Design
Overview
Sotrender is one of the biggest Polish analytical platforms dedicated to tracking social media performance. After almost ten years on the market back in 2022 their brand and website started to fall behind to what's now considered a market standard.
I had the pleasure of becoming the one-person design army in charge of the full brand refreshment and what their new website currently looks like.
Project's Scope
Re-branding, Web Design, User Testing, Sales & Marketing Design
Overview
Sotrender is one of the biggest Polish analytical platforms dedicated to tracking social media performance. After almost ten years on the market back in 2022 their brand and website started to fall behind to what's now considered a market standard.
I had the pleasure of becoming the one-person design army in charge of the full brand refreshment and what their new website currently looks like.
New website
Each and every existing web page (18 in total) has been re-made so that they all look consistent, align with the new company's brand guide, and all the content is up to date. The redesign consisted of:
Homepage
Features' landing pages (5)
Pricing page
R&D Subpage
FAQ
Knowledge base
Trends report
Blog grid
Blogpost view
Team page
Career page
Contact page
All of them made in two language versions (Polish & English) adopting some best practices of web localization so that the content is location-specific and relevant to its audience.
A/B Testing
Once the new website was ready we started an ongoing series of A/B tests where we have been comparing different variations of certain elements such as CTA panels and buttons to identify the version that converts better. And then, adjust the website accordingly to maximize its business value.
