Project's Scope

Product Design, UX/UI, Design System

Overview and the problem

Sotrender is a data analysis SaaS platform for marketing managers. The product didn't have an existing design system in place, which had a very negative influence on the quality and consistency of the UI. There were different modules and features within the platform which looked different, since they were made by various designers in different periods, without any specific guideline and system in place.

The solution

As the sole designer responsible for the product I have decided to implement a brand new design system that will define what the platform is supposed to look like from now on as we will redesign all the modules from scratch.

In order to achieve the best possible result with the resources in possession, I have decided to base it on an existing UI system called untitledUI, which got entirely adapted to Sotrender's brand and needs. I have added a lot of new modules that a data analysis platform as such requires or adapted the existing ones to the feel we wanted to achieve.